![]() More users have incentivised more developers, and each of those developers achieve immediate scale by writing a single app for Android. 6000 from numerous brands.įor a country like India, where the cost of adoption is the biggest barrier to digitisation, this has had profound implications. Today, any user can get their hands on a fully functional smartphone at less than Rs. Over the last 15 years, through Android’s free open source software and suite of high quality apps, Google has helped device manufacturers make smartphones more affordable by a vast margin. In 2008, when Android launched, access to smart, internet-enabled devices was a huge challenge due to prohibitive costs. While there has been a lot of reporting and debate on the subject, it is critical that our users and stakeholders understand the full import of what lies at stake.Īndroid is a key part of the Indian mobile and Internet growth story Google is appealing these directions before Indian courts. However, at a time when only half of India’s population is connected, the directions in the CCI’s order strikes a blow at the ecosystem-wide efforts to accelerate digital adoption in the country. Google has partnered deeply with India in the last several years of its exciting digital transformation.
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